What Your Brand Colour Says About Your Business

Your company’s colour can have a big impact on how your customers view it, and it can even define it. Understanding colour psychology and meanings will help you evoke the appropriate feelings and experiences from your customers. This is due to the power of colour, which allows your brand to get associated with a specific colour and become incredibly memorable to your customers.

Many businesses identify with a colour and use it regularly in their branding and interior design to evoke distinct feelings from their target consumers, which is why many businesses identify with a colour and use it consistently in their branding and interior design.

What is Colour Psychology?

Defined as the study of colour in relation to human behaviour, it identifies the emotional and physical responses to specific colours, as well as what they might signify for customers and branding.

A colour can bring a memory to life and elicit a specific emotion in someone, but it’s vital to note that these impacts are influenced by personal, cultural, and experiential factors.

That is why it is important to understand the common sensations evoked by particular colours and how this should be taken into account when it comes to branding as well as the exterior and interior colours of your business.

Why Is It Important to Consider Colour Psychology in Your Branding?

It’s crucial to think about the colour you’re going to use in your branding in terms of the psychology of how people might perceive your brand. This provides you an advantage in making them feel a certain way before their experience with your company and what you want their journey to be like.

According to the Journal of the Academy of Marketing Science, researchers Lauren Labrecque and George Milne explain that “like a carefully chosen brand name, colour carries intrinsic meaning that becomes central to the brand’s identity, contributes to brand recognition, and communicates the desired image.”

How To Choose a Brand Colour That is Authentic To Your Brand

One of the most essential methods to show your brand personality is through colour selection. It’s critical to have a strong brand identity that includes a colour that is utilised consistently within your company and adheres to your brand guidelines.

90% of well-known brands have only 1-2 colours that they consistently use in their colour scheme and represent the brand everywhere. 

It is critical to develop your unique brand identity and select a colour that is appropriate for your industry, taking into account the colours used by your competitors as well as the emotions you want to evoke in your clients. Our infographic will teach you about a variety of prominent brand colours and the emotions they evoke in your clients

The key to making your brand a success is to define your brand identity. It’s also crucial to look for inspiration for your own brand by looking at what your competitors are doing.

Your customers will remember you by your brand colours, and while you can change them as you go, identifying your dominant brand will be one of the most exciting and creative elements of your business journey.

Different Ways Paint Has Helped The Planet

Different Ways Paint Has Helped The Planet

Paint is the last item that most people would think of when it comes to helping the planet. Due to the fumes that paint pushes out onto the environment, some might recognise paint as a potentially harmful substance that can actually hurt the planet as opposed to helping it.  

However, in recent months there have been different cases of paint being used in order to help certain factors of nature around the world. This post aims to outline the effective ways that humans have utilised paint in order to help particular subjects within the environment. 

Reflective Paint on Deers

Back in 2014, as many as 3000 to 4000 reindeer die in traffic accidents every year in Finland (according to Finnish Game and Fisheries Research Institute). To mitigate further accidents,  herders in Lapland, Finland, have started using a special spray to apply to reindeer antlers. 

The point of this spray is to reflect the light in order to help drivers see them in the dark – effectively making a “light-in-the-dark” type of spray that is applied to reindeer antlers. This is in addition to other reflectors that are hung around the animal’s necks.

Rhino’s Horns Painted Pink

In 2013, images of a rhinoceros and elephant with brightly coloured tusks and horns were circulating around social media, reported by the organization Take Part. These horns and tusks were painted purple and pink, and the images originated from individuals who were considered anti-poachers. 

The main aim of colouring the animal’s horns is to prevent poachers from harming these animals by harvesting their tusks and horns for monetary gain through ivory poaching. 

Devaluing the rhino horns also renders it useless for other uses such as ornamental or medicinal purposes, according to the Rhino Rescue Project.

Ultra White Paint

In recent news, scientists have developed an “ultra light-reflecting” paint in 2021, which is capable of negating the need for a variety of harmful features for the environment. Engineers at Purdue University (Indiana) has stated that this light can effectively render the need for air conditioning, reduce carbon emissions, and reflect 98% of light (which can cool buildings!). 

This type of paint is made with barium sulfate, a chemical compound used in cosmetics and photo paper. The purpose of this chemical is also to scatter sun rays and disperse any heat from the surrounding surfaces. Because white paint has been traditionally used in order to cool down buildings, the introduction of ultra-white paint can double the effectiveness of traditional white paint. 

Houston Zoo’s use for Paint

Houston Zoo has introduced a new initiative involving paint and wildlife conservation. A quote within the Houston Zoo reads the following: 

“Paints can have harsh chemicals that affect the air we all breathe, or if you dispose of leftover paint improperly, it can get into the streams and waters wildlife like sea turtles call home.” 

Because of this, Houston Zoo has started utilizing environmentally friendly paint provided by New Living (a water-based paint containing no volatile organic compounds) to label storm drains with statements such as “Rain Water Only – Flows Into The Ocean” to stop local residents from pouring paint down the wrong hole. 

Will Paint Be Consistently Used For Helping The Environment? 

While there has been irrefutable proof that paint has helped a wide variety of life on the planet, there is also no consistent evidence of paint becoming permanently capable of helping the environment. 

This is simply due to the chemicals required to create paint, in addition to the chemicals also causing bad irritation if they get onto your skin. Paint is usually made from resin, additives, solvent and pigment commonly, with the exception of water-based paint which uses acrylic emulsion polymers as opposed to resin. 

All of these chemicals mixed together creates extremely harmful fumes that are also bad for the atmosphere. However, many companies have opted to use eco-friendly paint which are products that have no detrimental effects on the environment or society. Eco-friendly paints of “natural paints” are non-toxic paint and are made from natural ingredients such as water, vegetable oils, plant dyes and natural materials – with binders such as linseed oil, cay, lime and milk protein. 

At the very least, the method of creating an environmentally-friendly paint has been established. However, the initiative to choose “natural paint” over traditional options is yet to be the norm.

Project: Anderson Boat Lift

We are pleased to be working in partnership with Arcadis on the Canal River Trusts Anderton Boat Lift.

The project involves a detailed coatings and corrosion survey using rope access.

The Anderton Boat Lift is a two caisson lift lock near the village of AndertonCheshire, in North West England. It provides a 50-foot (15.2 m) vertical link between two navigable waterways: the River Weaver and the Trent and Mersey Canal. The structure is designated as a scheduled monument, and is included in the National Heritage List for England;[1] it is also known as one of the Seven Wonders of the Waterways.[2]

Built in 1875, the boat lift was in use for over 100 years until it was closed in 1983 due to corrosion. Restoration started in 2001 and the boat lift was re-opened in 2002. The lift and associated visitor centre and exhibition are operated by the Canal & River Trust. It is one of only two working boat lifts in the United Kingdom; the other is the Falkirk Wheel in Scotland.

Project: Transporter Bridge Middlesbrough

At Paint Inspection Ltd we are pleased to be working with Middlesbrough Council in carry out a detailed coating condition survey.

The Tees Transporter Bridge, also referred to as the Middlesbrough Transporter Bridge is a bridge in northern England. It is the furthest downstream bridge across the River Tees and the longest remaining transporter in the world. The bridge’s Winch House is grade II listed as are its piers.

It carries a travelling ‘car’, or ‘gondola’, suspended from the bridge, across the river in 90 seconds. The gondola can carry 200 people, 9 cars, or 6 cars and one minibus. The bridge connects Middlesbrough, on the south bank, to Stockton on Tees, on the north bank and carries the A178 road from Middlesbrough to Hartlepool.

Paint Inspection – Project: Westminster Bridge

Westminster-bridge-full-scale-photograph
Paint Inspection will be working with Up and Under on the Westminster Bridge (London)

Paint Inspection Ltd are pleased to be working with Up and Under on this iconic bridge. Our scope is to carry out a coating condition survey in accordance with Highways CM431.

We will access the underside using rope access.

The Importance of Paint for Vehicles

Paint Inspection | Why Painting For Vehicles Is Important For Their Structure

Photo by Pixabay, from Pexels

Paint has been a fundamental asset for a variety of buildings and transport vehicles on a global scale. The understandable benefits of paint consist of its protective coating, which preserves interior and exterior surfaces. 

While that is a fact for interior homes, this is equally true for vehicles on a global scale. Considering the likelihood of damage that vehicles go through depending on their environment, vehicles can benefit more from effective paint coatings than any other residential or commercial assets around the world.

The Fundamentals of Pain for Vehicles

Painting provides more than just an attractive touch of colour for vehicles. The overall value of the painted car, aircraft, or sea vessel becomes much more desirable, prevents rust, and can even repair any scratches present.

Considering the type of environmental damage that vehicles go through – planes suffering from the sun, cars going through harsh weather, and even boats taking the pressure from the water, paint has some surprisingly beneficial properties for these types of vehicles.

Airplanes

Depending on the aircraft, aviation-based vehicles are normally painted every seven to eleven years. As most of the public has seen, the majority of transport airplanes that they can see are brightly coloured (commonly with a cream white paint). Most planes also contain painted logos and designs that make them distinct from one another.

Photo by Pixabay, from Pexels

Importance of Paint for Aircrafts

The reason transport airplanes are mostly painted white is due to their reflective properties. As many might know, white is the colour that can optimally reflect sunlight.  

Airplanes are also exposed to sunlight for longer periods, with stronger sunlight emitted during flight. Because of this, white paint is chosen to best minimize features in the airplane, such as cabin heating. 

Due to the risks of flight, any type of damage can be considered high risk for planes. Therefore, white painting can be used to detect damage easily. The white coating is bright enough to allow engineers to identify any potential damage on the plane.

Cars

Painting is utilized on cars for both aesthetic and convenient purposes. Not only does paint damage affect the aesthetical presentation of your car, but the fundamental functions of the vehicle’s value are also affected.

Photo by Nate Cohen from Pexels

Importance of Paint for Cars

One of the most important features of car paint is its ability to reduce the chances of superficial damage such as corrosion or structural damage. Depending on the type of paint, cars can be protected from exterior damage as well, such as intense muddy waters and strong weather, similar to how paint protects air-based vehicles. 

In addition to external damage, optimal paint coatings for cars can also improve resale value for the future. A well-maintained coating for a car can boost the resale value in the same way that scratches, dings and other types of damage can decrease the car’s resale status.

Trucks

Trucks incorporate heavy-duty paint for the same purposes as what paint would provide for cars. Beyond aesthetics, the tangible benefits of paint coatings for trucks are also protection from damage, as well as identification.

Photo by Quintin Gellar from Pexels

Importance of Paint for Trucks

Paint coatings for trucks provide a barrier against potential risk from corrosion. Paint is also a key component of fleet maintenance, allowing life extension and requiring less maintenance. With the benefits, trucks will require less maintenance and therefore increase road time, and profitability in the long run. 

Paint coatings can also create a sense of distinction between trucks and their roles, depending on the type of brand they work for.  This can be applied for heavy-delivery trucks, fire trucks, and emergency vehicles too.

Boats

Boats, like air vehicles, are painted for protection from environmental factors. Boats can sometimes stay in the presence of sunlight for long periods, as well as face heavy water pressure when running.

Photo by Lukas from Pexels

Importance of Paint for Boats

Boats utilize marine paint, which is a special type of paint specially designed for water vehicles (due to their waterproof properties). Marine-type paint coatings can help mitigate damage from various factors around the world, from the sea to the harsh sunlight. 

Marine paint coatings are also considerably brighter than common vehicle paint. This allows sea vehicles such as motorboats and possibly ferries to be seen more easily in case of emergencies.

Conclusion

Paint coating for automobile machines plays an important role in protecting, identifying, and providing various benefits for vehicles. Depending on the type of vehicle, paint coating offers a variety of advantages. 

In addition to this, paint maintenance has also become a primary factor in ensuring that vehicles are properly maintained for external damages. Corrosion in machinery can be easily applied without proper inspection and can lead to loss of functionality.
Are you a business owner in need of paint inspection? Take a look at our bespoke, high-quality coating inspection services for an outline of our primary inspection service.

Project: Poole Lifting Bridge

Paint Inspection Ltd are pleased to be involved in surveying the Poole Lifting Bridge.

Poole Lifting Bridge is a bascule bridge in Poole, Dorset. Constructed in 1927, the bridge provides a road link across Poole Harbour. The bridge provides a road link as part of the A350 road between Poole’s town centre and the suburb of Hamworthy.

The principal objective of this survey is to investigate the external paint condition on the steel members. The paint survey and testing shall be in accordance with DMRB CM 431 Maintenance painting of steelwork. 

Coronavirus and the Oil Industry: Has There Been An Impact?

When the Coronavirus pandemic hit earlier this year, many countries across the world were forced to close their borders and had to introduce lockdown restrictions within their nations. As a result of this, many countries imposed an air-travel ban and some even went as far as to tell their nation that they couldn’t travel a certain distance from their homes.

With the majority of citizens stuck indoors, and travel bans being strictly enforced, the travel industry took a massive hit as a result. Moreover, this had a knock-on effect on the oil industry, along with other non-renewable resources. This depletion in travel meant that oil consumption plummeted – especially in China – the world’s latest energy consumer, and there was an abrupt drop in oil’s value which led to a consequential price war.

But, eight months later how has the oil industry been impacted, and more importantly, what does its future look like?

The Oil Industry Before Coronavirus

In 2019, the global demand for crude oil, including biofuels amounted to 100.1 million barrels per day. Oil consumption grew by 0.9%, which was the equivalent of 0.9 million barrels per day (b/d), and China led the growth with 680,000 b/d. However, the demand for oil actually fell in the Organisation for Economic Co-operation and Development (OECD) by 290,000 b/d.

Furthermore, prior to March 2020, the world’s oil demand growth remained steady and a trend of slow growth was starting to emerge. However, no one could have predicted the abrupt events that would occur next. April 20th, 2020 was the first day in history where oil recorded negative prices, and within one day the US oil benchmark West Texas Intermediate (WTI) fell from $17.85 at the start of the trading day to negative $37.63 by the close.

The Oil Industry During the First Wave of Coronavirus

By March this year, many countries across the world were facing their first wave of Coronavirus, and there was a loss of 1/3rd of global demand which was equivalent to more than 30 million barrels per day. 

Alongside this, OPEC and ten other oil-producing countries failed to come to an agreement on stable production levels and prices were down to 30%, resulting in a selloff in crude oil. Furthermore, the Amsterdam-Rotterdam-Antwerp refining hub recorded an average loss of 1.28 U.S. dollars per barrel for WTI MEH cracking in the second quarter of 2020.

Statistic: Average monthly OPEC basket crude oil price from October 2019 to October 2020 (in U.S. dollars per barrel) | Statista
Find more statistics at Statista

The graph above highlights the average price per barrel before Covid, the price during the first wave and finally the most recent price as of October. The graph also highlights that although there is a growth in price from April 2020 to October 2020, it is very steady and growing at a slow pace. 

Therefore, despite the fact that many countries have lifted travel restrictions and returned to some sort of normality, the oil industry has been impacted so much so that eight months later it is still feeling the harsh effects. With that being said, according to data taken from Statista, it is projected that the decrease will average out to 91.3million barrels per day in 2020, in comparison to the 100.1 million barrels per day in 2019. 

The Future of the Oil Industry

This isn’t the first time that the crude oil industry has suffered like this. Both in 2008 and 2016, the oil sector faced low-price storms that saw a volatile market both times. However, during these periods, lessons were learned and producers and supply chains realised they had to adapt and change their ways if they were to survive. With that being said, perhaps there are many learning experiences to be taken away from this world-wide pandemic, just like there was back in 2008 and 2009. 

Furthermore, with many countries across the world returning to some sort of normality, travel restrictions have been lifted and crude oil production has resumed, meaning that a resurgence of oil demand is very likely heading into the first quarter of 2021. 

Alongside this, many of the world’s latest energy consumers, including China and India are predicted to make up for a lost time, which means the oil market could double or triple in demand to make up for the lost time. 

Finally, despite its recent devaluation, crude oil is still one of the most sought after commodities in the world today. Due to its versatility, it can be useful for many different industries including energy generation, transportation, farming and finally petrochemical production, to name a few, and because of this, will always be in demand as long as it lasts.

 

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